GE Real Estate Announces Green Initiative

Go big or go home!

That has got to be GE Real Estate's motto concerning their green real estate initiative, announced at Greenbuild in Chicago earlier this week and covered in this week's CoStar Green Report. Under the new program, GE intends to imbed sustainability into its entire investment and asset management process. They are doing this through a partnership with the Clinton Climate Initiative. That alliance allows GE to "tap into CCI's resources to improve the environmental performance of properties". Initiative Highlights

• Energy audits and retrofits of properties "where profitable".
• Tracking of environmental and energy metrics alongside financial performance.
• Incorporation of LEED rating system and international equivalents into their ongoing property assessments.
• Sharing best practices with customers.

GE's $30 billion a year operation is large enough to influence the actions of of their owners and partners throughout the property financial system. Pay attention to the fact that they limit their commitment to retrofit to situations where it would be profitable. That is one of the biggest questions investors wrestle with these days. As I've written before, greening existing investment properties seems to be harder for investors to achieve than building brand new green buildings. It also raises questions about how they will judge the post-retrofit profitability of the property and what environmentally beneficial retrofit work might be avoided on a property because the benefits are not profitable enough in their view. GE's integrating energy and environmental metrics alongside financial indicators is a needed best practice. They have the financial strength and platform to cause these types of metrics to proliferate throughout the real estate industry. Of course, we will have to see what exactly those metrics are and hope that they result in transparent, verifiable reductions in their portfolio's carbon footprint.

The Green Journey Synopsis: The content of GE's key real estate initiatives is excellent intel on where investors should focus their efforts as they build environmentally responsible investment platforms.

We will not know any of these answers until we see GE's performance over the coming years, but one thing's for sure -- they have got everyone's attention.

San Jose's 50 Million Square Foot Vision

Co-Star and others featured San Jose Mayor Chuck Reed's big ten point vision that will green San Jose in fifteen years by 2022. Called the Green Vision, this plan artfully concentrates the vision's outcomes around "10 far-reaching goals that address energy consumption, water use, greenhouse gas emissions, and other environmental impacts". Sounds nice, but the real estate market underwriter in me still makes me roll my eyes a little because it is intuitively doubtful that such big numbers can be achieved. Plus success will be measured several city administrations into the future leaving me wondering whether realistic accountability can be implemented. Nevertheless, it was still interesting to do a little fact checking to better assess San Jose's current real estate and sustainability context. Keeping this type of info in mind helps with future assessment of the Green Vision as it evolves. What Kind of Impact Will Retrofitting 50 Million Square Feet Have? The vision calls for retrofitting 50 million square feet in 15 years, or 3.33 million square feet of commercial real estate per year through 2022. Rosen Consulting puts the total size of the metro San Jose commercial real estate market at just under 552 million square feet . So mathematically, the mayor's retrofit proposal addresses roughly 10% of the current day San Jose commercial real estate market. 90% of the commercial square footage remains untouched for the same fifteen year period, making this objective not as exciting as it appears on the surface. But it may still be tough to meet. Rosen Consulting reports metro new construction amounts to less than 2 million square feet for 2007 with lower levels projected in the immediate years ahead. So somehow, this vision requires existing owners of commercial real estate to immediately begin retrofitting properties at the rate of more than 3 million square feet per year. Hmmm.... How and for how much paid by whom? Is San Jose a 'Sustainable City' in the First Place? San Jose ranks #23 -- between Phoenix and Dallas -- in Warren Karlenzig's How Green is Your City, where SustainLane ranks US Cities according to their sustainability criteria. San Jose gets lots of credit here for adopting far reaching sustainability measures way ahead of many US cities. 62% of all waste is already diverted away from landfills and the mayor's vision increases that to 100% in 2022. Air quality already ranks #7 in the nation and water is pretty clean at #12. The city's leadership has proven repeatedly that they get the tight connection between offering a top quality of life for residents and preserving the region's status as the hub of high tech. That said, room for improvement lies with a severe affordable housing shortage and a widespread allergy to public transportation. Nevertheless, city actions to enforce living wages, incorporating LEED standards into public buildings, and install five new renewable energy systems in 2008 are what make SustainLane praise San Jose as being a city "best situated to promote - and reap the benefits of - a transition to a greener economy." So while I'm not a big fan of grand statements, it helps to see a city with a positive track record try to push itself harder to stay competitive.